Privacy Policy

This Privacy Policy describes how 4S Jewellers Private Limited (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.4sjewellers.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We do not store your card or other payment details with us — these are handled securely by our payment partner. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring both to Device Information and Order Information.

We shall not be responsible for the authenticity of any personal information or sensitive personal data or information supplied by you.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us use it as described above:

• Razorpay — to securely process your payments. Your card and payment details are handled by Razorpay and are not stored on our servers. You can read Razorpay’s privacy policy at razorpay.com/privacy.
• Google Analytics — to help us understand how our customers use the Site. You can read how Google uses your information at policies.google.com/privacy and opt out at tools.google.com/dlpage/gaoptout.
• Meta (Facebook & Instagram) — to measure and deliver advertising that may be relevant to you.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org.

You can opt out of targeted advertising using the links below:

• Facebook: facebook.com/settings/?tab=ads
• Google: google.com/settings/ads/anonymous
• Bing: Microsoft personalized ads

Additionally, you can opt out of some of these services through the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Your Rights & Choices

Prior to the creation of an account and sharing your information and personal data (including sensitive personal data or information), you have the option to not provide the same and to not give us consent to use it. However, in such a scenario, we reserve the right, at our sole discretion, to not provide any goods or services.

If you wish to review, correct, update, or delete any personal information you have provided to us, please contact us using the details below with the subject line “Review/Changes of my Personal Data”. We will make the necessary changes within a reasonable timeframe of receiving your written request.

You may, at any time, also withdraw the consent you have given. Such withdrawal must be sent to us in writing with the subject line “Withdrawal of Consent for my Personal Data”. In such a case, we reserve the right, at our sole discretion, to not provide any further goods or services.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Agreement to Receive Communication

By using the Site and accepting our Terms of Service, you consent to receive communications from us through various channels, including in-app messages, SMS, RCS, email, promotional and marketing calls, and newsletters. These communications may relate to your registration, transactions conducted on the Site, promotional campaigns, updates about our services, and relevant offers from us or our partners (where applicable).

Grievance Officer

In accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the name and contact details of the Grievance Officer are provided below: