About Us

4S Jewellers Private Limited is a registered private limited company based in Barabazar, Kolkata — one of India's oldest and best-known jewellery trading districts.

We design, source and sell 1 gram gold jewellery: premium imitation jewellery crafted to give the rich look of traditional gold ornaments at a fraction of the cost. Our collections span necklaces, earrings, jhumkas, bangles, bracelets, rings, chains and bridal sets for women, men and children.

Every piece we sell is 1 gram gold (imitation) jewellery — a quality metal alloy base finished with gold plating. It is not solid gold and is not sold as solid or original gold.

We are deliberately transparent about this. Our pricing, product descriptions and Disclaimer all state clearly what the product is, so you know exactly what you are buying before you order.

We serve individual customers through this online store and our Kolkata showroom, and we supply retailers, boutiques and resellers through our wholesale (B2B) programme with slab-based pricing on bulk quantities.

If you are a business interested in wholesale supply, you can reach us through our B2B enquiry page or contact our team directly.

Our showroom is located at 3 Tarachand Dutta Street, Ground Floor, Barabazar, Chitpur, Kolkata — 700073.

You are welcome to visit us in person to see the collection, check the finish and quality for yourself, and speak to our team.

We stand behind the quality of our plating with a guarantee of up to 6 months against normal wear, and we back every order with a clear shipping, returns and refunds policy.

A GST invoice is provided with every order, and our team is available by phone and email for any question before or after your purchase.